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It's the new Skincare

Lashcare

Try it and see why leading editors & publications like Byrdie, In-Style, and Health have rated it "Best Overall".

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Welcome to Our World

Hello! We’re Bor-bo-let-a(uh) or Borby for short. We love all lashes. Naked. A flick of mascara. Or expertly enhanced (by a Borby Artist of course). Lash obsessed for over a decade, we know that to get your dream lashes, you have to treat them right–every day. Meet your new lash routine.

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Home of the Lash Experts

We’re Bor-bo-let-a(uh)! You can call us Borby for short. We’ve been doing all things lashes for over a decade. Our mindfully formulated, ultra-nourishing lash care lineup is here to help you treat your lashes right—every day.

MORE ABOUT US

BTW, All of our products are:

https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/lash-focused-icon.svg Made with Lash Health Proven Ingredients
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/checked-icon.svg Safe and Gentle on Your Lashes
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/formulated-icon.svg Formulated by Lash Experts
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/nightly-routine-icon.svg Easy Fits into Your Nightly Routine

SWIPE—SWOON

Just one swipe of our lash-loving serum each night makes your lashes look fuller and darker in as little as 4 weeks!

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LASH CARE is the New SKINCARE

Slip this step into your nightly routine for the lash love you have been missing.

Remove + Condition
oil free makeup remover
from $12
from $12
Sold out
Deep Clean + Hydrate
eyelash extension cleanser
from $12
from $12
Sold out
Clean + Caress
clean swoop eyelash brush
$15
$15
Sold out
Cool + Calm
cooling eye mask
from $5
from $5
Sold out
Touch Up
fluff up lash wand
$10
$10
Sold out
Chief of Lash

Kimber's guide to the best lashes of your life

Our lash-obsessed founder, Kimber Jaynes, introduces you to lash care and shows how easily it fits into your beauty regimen.

Lash Care

Your Healthy Lashes Playbook

Skincare isn’t just for your face, lashes need love too! Keep reading to learn everything you NEED to know to get your dream lashes.

Lash Care

What to Expect at Your First Lash Extension Appointment

Before their first lash session, everyone often has a few typical questions that we wanted to address.

Lash Obsess With Us

@BORBOLETA.BEAUTY