FREE SHIPPING ON ORDERS $65+

hero image left

Dip. Swipe. Repeat.

Follow our nourishing Lash Serum ritual every day to get fuller, longer looking lashes in as little as 4 weeks!

Shop Now Learn the Ritual

Home of the Lash Experts

We’re Bor-bo-let-a(uh)! You can call us Borby for short. We’ve been doing all things lashes for over a decade. Our mindfully formulated, ultra-nourishing lash care lineup is here to help you treat your lashes right—every day.

MORE ABOUT US

BTW, All of our products are:

https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/lash-focused-icon.svg Made with Lash Health Proven Ingredients
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/checked-icon.svg Safe and Gentle on Your Lashes
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/formulated-icon.svg Formulated by Lash Experts
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/nightly-routine-icon.svg Easy Fits into Your Nightly Routine

SWIPE—SWOON

Just one swipe of our lash-loving serum each night makes your lashes look fuller and darker in as little as 4 weeks!

LEARN MORE
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
 

LASH CARE is the New SKINCARE

Slip this step into your nightly routine for the lash love you have been missing.

Remove + Condition
oil free makeup remover
from $12
from $12
Sold out
Deep Clean + Hydrate
eyelash extension cleanser
from $12
from $12
Sold out
Clean + Caress
clean swoop eyelash brush
$15
$15
Sold out
Cool + Calm
cooling eye mask
from $19
from $19
Sold out
Touch Up
fluff up lash wand
$10
$10
Sold out
CHIEF OF LASH

Founder Kimber’s Guide to
Getting the Lashes of Your Dreams

Our lash-obsessed founder, Kimber Jaynes, introduces you to lash care and shows how easily it fits into your beauty regimen.

LASH EXTENSION CURIOUS?

Find a BORBY ARTIST

Lash Obsess With Us

@BORBOLETA.BEAUTY