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"My lash fam loves the serum."

"I've recommended a different popular brand over the years, but this serum does the job just as well if not even better 🫶" Ashley A.

GET YOUR SERUM

Home of the Lash Experts

We’re Bor-bo-let-a(uh)! You can call us Borby for short. We’ve been doing all things lashes for over a decade. Our mindfully formulated, ultra-nourishing lash care lineup is here to help you treat your lashes right—every day.

MORE ABOUT US

BTW, All of our products are:

https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/lash-focused-icon.svg Made with Lash Health Proven Ingredients
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/checked-icon.svg Safe and Gentle on Your Lashes
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/formulated-icon.svg Formulated by Lash Experts
https://cdn.shopify.com/s/files/1/0361/8016/4748/t/41/assets/nightly-routine-icon.svg Easy Fits into Your Nightly Routine

SWIPE—SWOON

Just one swipe of our lash-loving serum each night makes your lashes look fuller and darker in as little as 4 weeks!

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LASH CARE is the New SKINCARE

Slip this step into your nightly routine for the lash love you have been missing.

Remove + Condition
oil free makeup remover
from $12
from $12
Sold out
Deep Clean + Hydrate
eyelash extension cleanser
from $12
from $12
Sold out
Clean + Caress
clean swoop eyelash brush
$15
$15
Sold out
Cool + Calm
cooling eye mask
from $19
from $19
Sold out
Touch Up
fluff up lash wand
$10
$10
Sold out
CHIEF OF LASH

Founder Kimber’s Guide to
Getting the Lashes of Your Dreams

Our lash-obsessed founder, Kimber Jaynes, introduces you to lash care and shows how easily it fits into your beauty regimen.

LASH EXTENSION CURIOUS?

Find a BORBY ARTIST

Lash Obsess With Us

@BORBOLETA.BEAUTY