SHOP NEW BROW SERUM, BROW OIL, GROW GEL + MORE

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INTRODUCING BORBY BROWCARE

Your Routine
Just Got a Brow Upgrade

Borboleta now brings the same lash loving ingredients to your brows with a new collection of brow loving products. Shop new Brow Serum, Brow Oil, Brow Gel, and more.

INTRODUCING BROWCARE
Lashcare

Lashcare

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Browcare

Browcare

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HOME OF THE LASH & BROW EXPERTS

We’re Bor-bo-let-a (uh)!
You can call us Borby for short.

For over a decade, we’ve led the lash care space — and now, we’re redefining browcare too. Our nourishing, science-backed formulas are made to strengthen, condition, and enhance your natural beauty, every day.

MORE ABOUT US

BTW, All of our products are:

MADE WITH LASH AND BROW HEALTHY INGREDIENTS

SAFE AND GENTLE ON YOUR LASHES & BROWS

FORMULATED BY LASH & BROW EXPERTS

EASILY FITS INTO YOUR NIGHTLY ROUTINE

Remove + Condition
from $12
from $12
Sold out
Touch Up
fluff up lash wand
$10
$10
Sold out
Nourish + Condition
$30
$30
Sold out
Deep Clean + Hydrate
from $12
from $12
Sold out
Cool + Calm
from $5
from $5
Sold out
Style + Hold
$28
$28
Sold out
Clean + Caress
$15
$15
Sold out
Sculpt + Lift
$30
$30
Sold out
SEE MORE

Find a BORBY ARTIST

Our certified artist network represents the highest standard in lash and brow artistry. From lash lifts and extensions to brow lamination, tinting, and shaping, Borboleta-trained professionals deliver beautiful, lasting results. Use the locator to find a certified artist near you.

GIVE IT A TRY
 

SWIPE—SWOON

Just one swipe of our lash-loving serum each night makes your lashes look fuller and darker in as little as 4 weeks!

LEARN MORE
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Lash Serum Results Are In

Amazing

“I have been searching for a lash serum and finally found it. My lashes look the best they ever have! This stuff is legit and I have tried a TON of serums! It also doesn't aggravate my eyes.”

Lesley Verified Buyer

Best Eyelash Serum Ever..!!

“People ask me all the time if I have lash extensions; I tell them, "no, it's just my great lash serum, Borboleta"

Nancy Verified Buyer

Love, Love, Love

“I haven’t tried any other serums to compare but i am been extremely satisfied with the results i have received from this product so i have never felt the need to try others. I think that says a lot about how great the product is. Will continue to buy.”

Lesley Verified Buyer

Amazing

“I have been searching for a lash serum and finally found it. My lashes look the best they ever have! This stuff is legit and I have tried a TON of serums! It also doesn't aggravate my eyes.”

Lesley Verified Buyer

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Lash & Brow Obsess With Us

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