Welcome to Our World
Hello! We’re Bor-bo-let-a(uh) or Borby for short. We love all lashes. Naked. A flick of mascara. Or expertly enhanced (by a Borby Artist of course). Lash obsessed for over a decade, we know that to get your dream lashes, you have to treat them right–every day. Meet your new lash routine.
SHOP LASH SERUMHome of the Lash Experts
We’re Bor-bo-let-a(uh)! You can call us Borby for short. We’ve been doing all things lashes for over a decade. Our mindfully formulated, ultra-nourishing lash care lineup is here to help you treat your lashes right—every day.
BTW, All of our products are:
Made with Lash Health Proven Ingredients
Safe and Gentle on Your Lashes
Formulated by Lash Experts
Easy Fits into Your Nightly Routine
SWIPE—SWOON
Just one swipe of our lash-loving serum each night makes your lashes look fuller and darker in as little as 4 weeks!
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LASH CARE is the New SKINCARE
Slip this step into your nightly routine for the lash love you have been missing.
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Kimber's guide to the best lashes of your life
Our lash-obsessed founder, Kimber Jaynes, introduces you to lash care and shows how easily it fits into your beauty regimen.
Your Healthy Lashes Playbook
Skincare isn’t just for your face, lashes need love too! Keep reading to learn everything you NEED to know to get your dream lashes.
What to Expect at Your First Lash Extension Appointment
Before their first lash session, everyone often has a few typical questions that we wanted to address.