
Borby Gives Back
Join us in empowering the next generation of beauty professionals through scholarships, mentorship & advanced education. From now until the end of the year, Borboleta will match donations up to $5,000. Donate at checkout!

Welcome to Our World
Hello! We’re Bor-bo-let-a(uh) or Borby for short. We love all lashes. Naked. A flick of mascara. Or expertly enhanced (by a Borby Artist of course). Lash obsessed for over a decade, we know that to get your dream lashes, you have to treat them right–every day. Meet your new lash routine.
SHOP LASH SERUMHome of the Lash Experts
We’re Bor-bo-let-a(uh)! You can call us Borby for short. We’ve been doing all things lashes for over a decade. Our mindfully formulated, ultra-nourishing lash care lineup is here to help you treat your lashes right—every day.



BTW, All of our products are:
SWIPE—SWOON
Just one swipe of our lash-loving serum each night makes your lashes look fuller and darker in as little as 4 weeks!














LASH CARE is the New SKINCARE
Slip this step into your nightly routine for the lash love you have been missing.

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Founder Kimber’s Guide to
Getting the Lashes of Your Dreams


Our lash-obsessed founder, Kimber Jaynes, introduces you to lash care and shows how easily it fits into your beauty regimen.



